Blog#10:The Advertising of "Seven-Eleven"

Hi! I'm Tomoko. Today, I introduce the convenience store "Seven-Eleven". I think everyone have been to this store. "seven-Eleven" has its origins in 1927 in Texas. 7-Eleven branded stores, under parent company Seven & I Holdings Co., are located in 16 countries. The catch copy of this store is "セブン、イレブン、いい気分" and "近くて便利". I often see this phrase in this store. This phrase is very short, but easy to remember and interesting. Because "Sebun, irebun,iikibun" rhymes "bun", if you romanize this phfrase. I think this phrase is easy to understand what company is and "近くて便利"is easy to understand the consept. This convenience store has many kinds of CMs such as sale of riceball and oden. The BGM give me warm feeling. The theme of CM is daily life, so it is familiar to us. If you have never seen this CM, check it.

The link of this convenience store is here.

Blog#9:"Yodobashi Camera"

 Hi, I'm Megumi. Today, I'll introduce Yodobashi camera's commercial.  I think almost everyone have heard  Yodobashi Camera's song. The song is used in the commercial. The song is quite long, but the Lyrics and tempo is easy to remember. If you have never heard the song ,  I think you can remember, if you hear it only once. The melody is parody of  the "Battle Hymn of the Republic". In Japan, it is known as "権兵衛さんの赤ちゃん", or " ともだち賛歌"
At the end of the song, same phrase are repeated again and again. "カメラはヨドバシ　カ、メ、ラ！！" this phrase exaggerate the name of company, "Yodobashi Camera". So you'll be able to remember the company's name naturally. There're a lot of commercial's song in Japan. It is a kind of strategy to let customer remember a company's name.

this is the Yodobashi Camera's commercial song

Blog#9: The advertising of a cram school "NICHINOUKEN"

Hi! I'm Tomoko. Today, I introduce the advertising of a famous cram school "NICHINOUKEN". It is a cram school for elementary students, who preparate for examinations od junior high schools. It was established in 1973. The reason I chose this advertisement is when I was a elementary school student, my mother knew this cram school and I  began to go there and studied hard. Therefore, I think this cram school became famous by the advertisement By the way, do you know the catch copy, "Change square head into round head", in Japanese, "シカクい頭をマルくする". It mean that "Let's think about many things flexible". we can often see it at public places such as trains and buses. This catch copy  have been sticking to my head and I think it is easy to understand what advertising is. Another interesting point of this cram school is bag. Have you ever seen or heard "N bag". This is the blue bag and the center of it has "N", an initial of "NICHINOUKEN". All of the students who go there use it. I think it is one of the strategy of this company, because many people see the children who have the bags and are interested in them like "what is the blue bag?" or "What the N mean?" Therefore I think it is one of the advertisement. i think catch copy is most important for advertisement, because it can ring in our ears, if it is a good catch copy. And I also think that advertisement have to be easy to understand, interesting and novel to attract the interest of many people.  

This is the advertisement of "NICHINOUKEN" and it is always with a quiz like this.

                                                     This is the "N bag".

If you want to know about "NICHINOUKEN", plwase click here.

 

Blog#9: The advertising of Takano Yuri beauty clinic

Hello! I'm Akari. I'd like to introduce the advertising of Takano Yuri beauty clinic. Of course people who go to a beauty clinic are adults. But the company used a popular child actress as a CM character. She said in the CM, "good arms Takano Yuri, good hip Takano Yuri, good mama エステに行くならたかの友梨に決めた、たかの友梨に決めた!" A part of Japanese changes the English, "my mama decided Takano Yuri if she goes to a beauty clinic."  When I saw the CM in the first time, I was very surprised because I can't come up with using a child actress in a beauty clinic's CM. The company aims people of the age who have a child in the age as same as the child actress, so I think the CM is very effective. Also, the music is rhythmical and the name of the company is repeated, so we remember the company's name naturally. So I think this CM is very effective and impressive. If you are interested in the company, please click here!

Blog#9: The Advertising and the catch copy

Hello, this is Masako Miyahara. It was slightly cold today. Now, I'm going to introduce an advertising that is one of the most impressive advertising for me, and the importance of the catch copy. As you know, the advertising is the common way to tell people the noteworthy things such as the new products, the latest information, or the convenient service. The advertisings are well constructed by using colorful picture, good designed letter, or attractive catch copy. I think the catch copy is the most important element for them. Do you know the catch copy  "キリンさんが好きです、でもゾウさんの方がもっと好きです"in English," I like the giraffe, but I like the elephant better"? I hadn't known that what kind of the advertising it is because I was child when I had seen it, but its impressive catch copy didn’t to be separated from my head. I used to imitate the girl, and the company's commercial song. There are many kinds of advertising, and each of them has a good cache copy. If there is no catch copy in the advertising, it cannot tell people that what the most important information of it is. According to the advertisement production company, the catch copy is made by one foundation called the principle of AIDA. AIDA means attention, interest, desire, and action. The catch copy becomes the strongest tool as "an opportunity" to get the heart of people by using the principle of AIDA. We don't pay attention to the importance of the catch copy, but it's so interesting to think of it, isn't it? If you have a favorite advertising or catch copy, please tell me.

 

                                         This is the video of my favorite advertising.
                                         The girl is very cute, isn't she?


If you want to see any other interesting catch copy, please check here.

I found interesting homepage that explain the importance of the catch copy.
It's Japanese page, but very interesting, so please try to read it.

Blog#9 My favorite book

Hi,I'm Moe. In this time, I'd like to introduce my favorite book which I read recently. The book's title is "Aoi Tori", which was written by Kiyoshi Shigematsu. In the story, there is a Japanese language teacher. Though he is a teacher, he can't speak language well because he is disabled so he can't speak smoothly with students. However, when he speaks, he says something important so students listen to his speaking eagerly. His words save many students who are holding worry. The book show me that what is really important for my life. Even if we can't speak well, imortant things what we want to tell will reach to people's heart, I thought so after I read the book. I could feel warm things from this book so I recommend you to read this book.



 In addition to this book, Kiyoshi shigematsu  wrote many great books. I want to read his works more. If you are interested in this book, I'm very glad. Please read it. This book must impress you.

Blog#8: Creative dancing performance

Hello!! I'm Akari. I went to a creative dancing performance in my high school on 22 September. It took place in Nakano Zero Hall. I met my friends and teachers after the long separation. In the event, students determine music, weave costume and create dancing by themselves in a dancing class for half a year. Only first-year students in junior high school dance an established work Hananoyouni Kazenoyouni traditionally. Our class won the championship in five years running during our school days, so I'm deeply attached to the event. My sister is third-year student in the high school now, so this was her final performance. All performances were exciting and every classes were very high level. Unfortunately, my sister's class couldn't win the championship, but they won an encouragement prize. Then I went to eat with my friends and some teachers and we chatted for a long time. I spent a really pleasant time there and I want to go to there next year too!