Hi, I'm Megumi. Today, I'll introduce Yodobashi camera's commercial. I think almost everyone have heard Yodobashi Camera's song. The song is used in the commercial. The song is quite long, but the Lyrics and tempo is easy to remember. If you have never heard the song , I think you can remember, if you hear it only once. The melody is parody of the "Battle Hymn of the Republic". In Japan, it is known as "権兵衛さんの赤ちゃん", or " ともだち賛歌"
At the end of the song, same phrase are repeated again and again. "カメラはヨドバシ カ、メ、ラ！！" this phrase exaggerate the name of company, "Yodobashi Camera". So you'll be able to remember the company's name naturally. There're a lot of commercial's song in Japan. It is a kind of strategy to let customer remember a company's name.
this is the Yodobashi Camera's commercial song
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ReplyDeleteHi! I'm Tomoko. I often hear this song in the store or on TV, so I get used to listening to this song and catch copy. So if my family are trouble in household electrical appliances, we usually go there.
ReplyDeleteHi,I'm Moe. I often hear this song. If once I hear the song in a morning, the song remain all the day because it is easy to remember.
ReplyDeleteHello, I'm Masako. I think this song has strong impression than any other electrical appliance store. I often hear the song on TV, but sometimes I hear that from my mother! My mother likes it, because it's easy to remember. Easy to remember is important for CM, isn't it?
ReplyDeleteHi, I'm Akari. I think the CM is one of the most famous CM because the melody and the words of the song is very impressive. But I didn't know the full version of the CM was so long!! It is interesting!
ReplyDeleteHi Megumi,
ReplyDeleteWhat an interesting blog! I wonder why Yodobashi decided to make a parody of this song.
As you said, it is very familiar. I hear it nearly every night on TV. I didn't know there was a full length song as I have only heard the short 15-second commercials with it. Oh, I have heard a longer version when I went to the store.
Ms. MacGregor