Monday, November 5, 2012
Blog#10:The Advertising of "Seven-Eleven"
Hi! I'm Tomoko. Today, I introduce the convenience store "Seven-Eleven". I think everyone have been to this store. "seven-Eleven" has its origins in 1927 in Texas. 7-Eleven branded stores, under parent company Seven & I Holdings Co., are located in 16 countries. The catch copy of this store is "セブン、イレブン、いい気分" and "近くて便利". I often see this phrase in this store. This phrase is very short, but easy to remember and interesting. Because "Sebun, irebun,iikibun" rhymes "bun", if you romanize this phfrase. I think this phrase is easy to understand what company is and "近くて便利"is easy to understand the consept. This convenience store has many kinds of CMs such as sale of riceball and oden. The BGM give me warm feeling. The theme of CM is daily life, so it is familiar to us. If you have never seen this CM, check it.
The link of this convenience store is here.
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Hi, I'm Moe.I think this catch copy is easy to remember. The advertisement of Seven-Eleven gives people good impression.
ReplyDeleteHi this is Megumi. We're lucky to have Seven Elevn in our campus!! I always buy my lunch there Because I like Oden and Karaagebou!!
ReplyDeleteHi, I'm Masako. I know this phrase and I sometimes say this phrase without any consciousness, because as you say, it's easy to remember. I think the people who have the idea of this phrase are so intelligense.
ReplyDeleteHi, I'm Akari. I often go to Seven Eleven in Gakushuin and it's always crowded in the store. The catch phrase is rhthmic and I sometimes sing to myself. I think the CM is impressive for everyone.
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