Blog#9: The Advertising and the catch copy

Hello, this is Masako Miyahara. It was slightly cold today. Now, I'm going to introduce an advertising that is one of the most impressive advertising for me, and the importance of the catch copy. As you know, the advertising is the common way to tell people the noteworthy things such as the new products, the latest information, or the convenient service. The advertisings are well constructed by using colorful picture, good designed letter, or attractive catch copy. I think the catch copy is the most important element for them. Do you know the catch copy  "キリンさんが好きです、でもゾウさんの方がもっと好きです"in English," I like the giraffe, but I like the elephant better"? I hadn't known that what kind of the advertising it is because I was child when I had seen it, but its impressive catch copy didn’t to be separated from my head. I used to imitate the girl, and the company's commercial song. There are many kinds of advertising, and each of them has a good cache copy. If there is no catch copy in the advertising, it cannot tell people that what the most important information of it is. According to the advertisement production company, the catch copy is made by one foundation called the principle of AIDA. AIDA means attention, interest, desire, and action. The catch copy becomes the strongest tool as "an opportunity" to get the heart of people by using the principle of AIDA. We don't pay attention to the importance of the catch copy, but it's so interesting to think of it, isn't it? If you have a favorite advertising or catch copy, please tell me.

 

                                         This is the video of my favorite advertising.
                                         The girl is very cute, isn't she?


If you want to see any other interesting catch copy, please check here.

I found interesting homepage that explain the importance of the catch copy.
It's Japanese page, but very interesting, so please try to read it.