Friday, October 26, 2012
Blog#9: The advertising of Takano Yuri beauty clinic
Hello! I'm Akari. I'd like to introduce the advertising of Takano Yuri beauty clinic. Of course people who go to a beauty clinic are adults. But the company used a popular child actress as a CM character. She said in the CM, "good arms Takano Yuri, good hip Takano Yuri, good mama エステに行くならたかの友梨に決めた、たかの友梨に決めた!" A part of Japanese changes the English, "my mama decided Takano Yuri if she goes to a beauty clinic." When I saw the CM in the first time, I was very surprised because I can't come up with using a child actress in a beauty clinic's CM. The company aims people of the age who have a child in the age as same as the child actress, so I think the CM is very effective. Also, the music is rhythmical and the name of the company is repeated, so we remember the company's name naturally. So I think this CM is very effective and impressive. If you are interested in the company, please click here!
Subscribe to:
Post Comments (Atom)
This comment has been removed by the author.
ReplyDeleteHi! I'm Tomoko. I have never been interested in Takano Yuri beauty clinic, but one of the reason I know it is influence of this CM. So I think it has a great influence.
ReplyDeleteHello, this is Masako. I was also surprised when I saw the CM for the first time. It's uncommon way to use children for a beauty-treatment clinic's CM, but I think it's interesting, and it can give people strong impression.
ReplyDeleteHi, this is Ms. MacGregor. I think the CM is saying that children want their mothers to go to this clinic so that they can stay as beautiful as the are.
ReplyDelete