Monday, November 5, 2012

Blog#10: KINCHO liquid

Hello, this is Masako. It's so cold today. Now, I'm going to introduce an interesting commercial which is famous in Japan. Do you know the product KINCHO liquid? It's produced by the Japanese company KINCHO, which makes many kinds of insecticide. Since the Tohoku earthquake in 2011, saving electricity has been considered so important things to maintain adequate electricity in Japan, so a lot of power saving products has been made by many companies for resent years. As one of these products, the KINCHO liquid was made. It is the water-based electrical anti-mosquito service, and cuts off 20% of electricity comparing with the former products. I like this commercial because the idea to use a kappa is so interesting for me, and I like this actress very much. This commercial has no catch copy, phrase, and word, but it has impact. Using subtitles in the commercial is so interesting idea, isn't it? There is no catch copy, and it's difficult to remember the company's name, are the problem for this commercial, but the idea is so interesting, I think.

 
The video of this commercial is it.


 
If you want to know more information about the commercial or the company, Please check here.
You can see other interesting commercial in this page.


6 comments:

  1. This comment has been removed by the author.

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  2. Hi I'm Megumi. I like it too. When I see this commercial, I alwayas can't stop laughing!!! And I didn't know about the background of the product. It's amazing.

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  3. Hi!I'm TOmoko. I think this CM is very interesting, because I didn't understand what is the relation between KINCHO liquid and kappa, when I saw it for the first time. This impact of the CM can attract us, so I think this is the good CM.

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  4. Hi, I'm Moe. I think this CM is good CM because it gave people impacts. Once time I watch it, I will never forget it.

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  5. Hi, Masako. This is Mie.
    It's very interesting!! The most interesting point is that she doesn't speak human words, but she tells us about KINCHO liquid in "kappa-language". She is very expressive, so we can get some messages or impacts from her face. I like this commercial!

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  6. Hi, I'm Akari. I like this CM because the idea that kappa talks to itself is fun!! I also like this actress and I think her performance is very nice! I think most Japanese like such the CM.

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