Blog#10: The advertising of Tokyo Gas

Hello, I'm Akari! I'd like to introduce the advertising of Tokyo Gas Company. Do you know the catch phrase of Tokyo Gas? It is ガスパッチョ. It means ガスで、パッと明るく、チョッといい未来, in English, gas makes a room bright and a little good future. Then have you seen the CM of Tokyo Gas? Tokyo Gas has some kinds of CM, but the most impressive CM for me is Tokyo Gas story series. The CM is a love story of four men and women and I always want to watch the next CM. The name of products is easy to remember, too. For example, one of the most famous products is ピピッとコンロ. Its formal name is ピピッ! とできちゃうピピッとコンロ. It seems to express a high functional and developed gas ring. I think the advertising of Tokyo Gas is devised  to impress us and the strategy is a great success!
If you are interested in the other products' name of Tokyo Gas, I recommend you to check the site.

Blog#10: Apple products

Hi, This is Megumi. Today, I'd like to talk about the advertisements of Apple Products. The reason I chose it is because  I like Apple's  simple and sophisticated advertisements.
If you open Apple's homepage, I think you'll also like it !!

The phrase is so simple that children can understand, But it is the most important thing that producers
want to say.

For example, iPhone advertise, "more thinner, and more lighter, much more things are in it."
iPad say, "mini" means  just the size    show more

At first you'll think it's too simple and you may think you want more information about the product.
But I think it's one of the strategy to attract customer. If we use simple word to advertise something, everybody can understand about the product and curious about it. So It's one of the best ways to advertise something.

Blog#10: KINCHO liquid

Hello, this is Masako. It's so cold today. Now, I'm going to introduce an interesting commercial which is famous in Japan. Do you know the product KINCHO liquid? It's produced by the Japanese company KINCHO, which makes many kinds of insecticide. Since the Tohoku earthquake in 2011, saving electricity has been considered so important things to maintain adequate electricity in Japan, so a lot of power saving products has been made by many companies for resent years. As one of these products, the KINCHO liquid was made. It is the water-based electrical anti-mosquito service, and cuts off 20% of electricity comparing with the former products. I like this commercial because the idea to use a kappa is so interesting for me, and I like this actress very much. This commercial has no catch copy, phrase, and word, but it has impact. Using subtitles in the commercial is so interesting idea, isn't it? There is no catch copy, and it's difficult to remember the company's name, are the problem for this commercial, but the idea is so interesting, I think.

 

The video of this commercial is it.

 

If you want to know more information about the commercial or the company, Please check here.

You can see other interesting commercial in this page.



Blog#10 The advertising of "Kappa Ebisen"

Hi,I'm Moe.Today, I'll introduce the advertising of Kappa Ebisen.The snack food is produced by calbee company. I think almost all of you have eaten it, and seen the package design which is drawned a picture of big shrimp. The package is very impressive with  the red color.

 

In addition to the impressive package, I think you have listen to the advertisisng phrase, ”やめられない　とまらない　かっぱえびせん” which is sung with a music we can commit to memory easily. After we listened to the music, we can't forget the phrase, and when we go to a shop, we will catch sight of the big shrimp'spackage, and will think to buy it.

 

Blog#10:The Advertising of "Seven-Eleven"

Hi! I'm Tomoko. Today, I introduce the convenience store "Seven-Eleven". I think everyone have been to this store. "seven-Eleven" has its origins in 1927 in Texas. 7-Eleven branded stores, under parent company Seven & I Holdings Co., are located in 16 countries. The catch copy of this store is "セブン、イレブン、いい気分" and "近くて便利". I often see this phrase in this store. This phrase is very short, but easy to remember and interesting. Because "Sebun, irebun,iikibun" rhymes "bun", if you romanize this phfrase. I think this phrase is easy to understand what company is and "近くて便利"is easy to understand the consept. This convenience store has many kinds of CMs such as sale of riceball and oden. The BGM give me warm feeling. The theme of CM is daily life, so it is familiar to us. If you have never seen this CM, check it.

The link of this convenience store is here.